Photo by Michael Muller for the National Geographic Channel. Design by Arsonal.
The National Geographic Channel recently commissioned Michael Muller to shoot the key art for Wicked Tuna, which follows the hale and hearty fishermen in Gloucester, Massachusetts, who pursue the giant—and lucrative—bluefin tuna. The show is one of the network’s most popular series, and for the first two seasons, Nat Geo’s creative team shot original footage with the boat captains for the TV promos and key art.
But for season three, Nat Geo wanted to give the print promos a bigger emphasis, explains Andy Baker, group creative director for the National Geographic Channels, in a post at The Client Blog. “We knew that we wanted to shoot the captains in a new way, and capture that same level of cinematographic quality we’d accomplished in…
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